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Jean Russo Gould

About

Years leading marketing at scale, now applied one engagement at a time.

Hi, I'm Jean — and I've spent the last several years living at the exact intersection most consultants only guess at: where great content meets a marketing engine that actually sells it.

I've led teams of 15+, directed 14–17 campaigns a month, and helped take a certification program to a $1.7M launch — the strongest in four years. But the thing I kept noticing, launch after launch, is that what worked wasn't the best content or the flashiest funnel. It was alignment — between the transformation being promised, the format it was delivered in, and the story told about it.

That pattern held true through calmer years and harder ones. At UC Health, I led brand strategy and communications through a public health crisis — aligning messaging across government affairs, foundation, DEI, and PR teams when clarity mattered most.

That's the whole idea behind the ALIGN™ Method. It isn't theory. It's what I've been doing in the room, on the calls, and in the data for years — first as a corporate marketing leader, now as an independent consultant bringing that same rigor to organizations and course creators alike.