For Organizations & Nonprofits
I help organizations and nonprofits align their marketing strategy, team, and execution — using ALIGN™, the same method behind a 15-person team scaling 14–17 campaigns a month.
The Method, Applied
A
Audience
Who the organization is really serving — donors, customers, members, or all three at once.
L
Landscape Transformation
The specific outcome the org needs — growth, adoption, trust — named clearly enough to plan around.
I
Infrastructure Design
Team structure, tools, and campaign architecture — built for how the organization actually operates.
G
Go-to-Market Narrative
Messaging aligned across every channel and stakeholder group — one story, consistently told.
N
Growth System
AI-assisted optimization built into ongoing campaigns and operations, not bolted on after the fact.
Core Capabilities
01
I've led through real institutional complexity — aligning messaging across government affairs, foundation, DEI, and PR teams during a system-wide public health crisis.
02
I scale teams, not just campaigns — directing a 15+ person cross-functional team of employees, agencies, and contractors.
03
AI adoption, led — not just implemented. I've introduced tools, trained teams, and evolved workflows as the change leader, not just the user.
04
Budgets and outcomes, both accounted for — forecasting and operational execution alongside brand strategy.
Working Together
Entry Point
Marketing Systems Audit
A clear-eyed read on what's misaligned across your team, tools, and messaging — and what to fix first.
Core Offer
Strategy & Alignment Engagement
A project-based engagement to rebuild strategy, campaign architecture, and team workflow as one aligned system.
Ongoing
Fractional Marketing Leadership
Sustained, senior-level marketing leadership — retained on the cadence your organization actually needs.
Scope and pricing are set per engagement — details on a call.